Adspirer MCP Server for Claude: Streamlining Digital Advertising Campaign Management

Overview: What is the Adspirer MCP Server?

The Adspirer MCP Server acts as an intermediary between AI applications like Claude Desktop and specific advertising platforms such as Amazon Ads, Walmart Ads, Meta Ads, and Google Ads. By integrating with Model Context Protocol (MCP), this server enables users to manage their advertising campaigns through natural language instructions within Claude, eliminating the need for manual dashboard navigation or report generation.

🔧 Core Features & MCP Capabilities

The Adspirer MCP Server offers a range of features designed to streamline campaign management and provide actionable insights:

1. Campaign Analysis: Users can receive real-time insights into their advertising performance by posing natural language queries.
2. Interactive Visualization: The server supports the creation of interactive charts and graphs that help users understand their data visually.
3. Dynamic Optimization: It offers personalized recommendations for campaigns, allowing for easy adjustments to budgets, bids, and targeting parameters.
4. Real-Time Alerts: Users can set up alerts for underperforming or critical campaigns to ensure timely intervention.

⚙️ MCP Architecture & Protocol Implementation

The Adspirer MCP Server is built on the Model Context Protocol (MCP), a universal protocol designed to enable AI applications to interact with various data sources and tools seamlessly. The server's architecture involves three primary components:

1. AI Application: Claude Desktop, acting as the client.
2. Adspirer MCP Server: Acting as the bridge or adapter for communication between the AI application and external APIs.
3. Data Source/Tool: Advertising platforms such as Amazon Ads, Meta Ads, etc.

Mermaid Diagram: Model Context Protocol Flow

graph TD
    A[AI Application] -->|MCP Client| B[MCP Protocol]
    B --> C[MCP Server]
    C --> D[Data Source/Tool]
    style A fill:#e1f5fe
    style C fill:#f3e5f5
    style D fill:#e8f5e8

Mermaid Diagram: Data Architecture

graph TD
    AI(Adspirer MCP Server) -->|MCP| DI(Database Interface)
    DI --> DS[Data Source]
    DI --> TI[Tool Interface]
    API(API Gateway) --> DI
    style AI fill:#f3e5f5
    style DI fill:#e8f5e8

🚀 Getting Started with Installation

Step 1: Obtain Your API Key

To start using the Adspirer MCP Server, you need to obtain an API key from Adspirer:

# Visit https://www.adspirer.com/, sign up for a free account and connect your ad accounts.
# Copy your API key from the dashboard.

Step 2: Install the Server

You can globally install the server using npm:

npm install -g adspirer-mcp-server

Then, configure Claude Desktop to automatically set it up:

adspirer-mcp config

During configuration, you will be prompted for your API key.

Step 3: Manually Configure if Needed

For manual setup, the server can be configured in a JSON file that includes environment variables:

{
  "mcpServers": {
    "adspirer": {
      "command": "adspirer-mcp",
      "args": ["start"],
      "env": {
        "API_KEY": "your_api_key_here"
      }
    }
  }
}

Save this to:

• macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
• Windows: %APPDATA%\Claude\claude_desktop_config.json

💡 Key Use Cases in AI Workflows

Use Case 1: Real-Time Campaign Performance Analysis

Using natural language queries, you can receive immediate insights into your advertising performance. For example:

"How are my Amazon ad campaigns performing this week?"

This query will return detailed analytics and actionable recommendations.

Use Case 2: Interactive Chart Visualization

You can request interactive charts to visualize the performance of specific keywords or ad groups effectively:

"Show me a chart of my best-performing keywords"

The server will generate an interactive chart that you can explore further.

🔌 Integration with MCP Clients

Compatibility Matrix

MCP Client	Resources	Tools	Prompts	Status
Claude Desktop	✅	✅	✅	Full Support
Continue	✅	✅	❌	Partial Support
Cursor	❌	✅	❌	Tools Only

MCP Configuration Sample

The server can be configured within the claude_desktop_config.json file:

{
  "mcpServers": {
    "adspirer": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-adspirer"],
      "env": {
        "API_KEY": "your-api-key"
      }
    }
  }
}

📊 Performance & Compatibility Matrix

The Adspirer MCP Server supports integration with multiple advertising platforms, ensuring flexibility and adaptability for various use cases.

🛠️ Advanced Configuration & Security

For advanced users who need to fine-tune the configuration, or ensure data security, here are some additional steps:

1. Environment Variables: Configure environment variables such as API_KEY for secure key management.
2. Logging: Implement logging to track server activities and troubleshoot issues.

❓ Frequently Asked Questions (FAQ)

Q1: How does the Adspirer MCP Server handle data privacy?

The server abides by strict data handling guidelines, ensuring that user data is protected through encryption and secure communications channels.

Q2: Can I customize the interactive charts generated by the server?

Yes, users can request specific types of charts or configure chart settings to better suit their analysis needs using natural language queries.

Q3: Is the Adspirer MCP Server compatible with all AI applications?

The server is specifically designed to work seamlessly with Claude Desktop and a subset of Continue features. For full compatibility details, refer to the provided matrix above.

Q4: How do I test my connection to ensure everything is working correctly?

Run adspirer-mcp test to verify your integration status:

adspirer-mcp test

It will check if you have the correct API key and establish a working connection.

Q5: What is the expected downtime for server updates or maintenance?

Unexpected downtimes are rare, but users can expect brief periods of maintenance up to once a month. During this time, the server will notify users via alerts.

👨‍💻 Development & Contribution Guidelines

Contributions and improvements from the community are welcome. To contribute:

1. Fork the Repository: On GitHub, fork the Adspirer MCP Server repository.
2. Create Issues: Use GitHub Issues to report bugs or request new features.
3. Pull Requests: Submit pull requests for code contributions or documentation updates.

🌐 MCP Ecosystem & Resources

For more information and resources, refer to:

• Full Documentation
• Video Tutorial
• Support

Built with passion by Adspirer - Supercharging Advertisers with AI.